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As we all know, cold calling can be a highly counter-productive to build your contacts and generate leads - especially if you are one of many who are not comfortable pitching to strangers on the phone or with one foot stuck in their door. Outlook back to this lack of confidence and get immediately on the defensive.

A much more productive and measurable to generate leads and convert prospects to customers is the networking.

Networking is more than laugh at bad jokes

Network is not to turn to events, shaking hands, passing through the cards and laughing at bad jokes. And it is not just an action you take when you want something. It is a life skill.

Of course, the events are an important part of the network. But network also includes many other acts. For example, a spontaneous phone call, fax, e-mail, thank you card or small gift to someone. It is a kind word to a colleague or neighbor, even a hello hello to a stranger. And you can do anywhere, anytime.

To be a great networker, you must:

aec give without expectation
aec do things for others - do not want something in return
aec Have an abundance mentality and with this one thing is possible
aec believe the size of the pie for everyone. They inter-networks with competitors and regularly give referrals.
aec that have a poverty mentality - where people come from fear of sharing ideas for giving away free information - is a negative way to live.
aec believe in the universal law of reciprocity - what you give comes back tenfold in the future.
And you should consciously put into practice at least fifteen minutes a day.

business events are a more traditional networking. For many people the events business networking can be a difficult experience. But they should not be. If you really believe in your product or service, networking events provide an excellent opportunity to share your enthusiasm, meet others, learn more about what is happening outside your own little world and make some great contacts along Road.

11 Tips to feel comfortable at networking events

1. Upon receipt of the invitation write "Why am I?" and find an answer before your arrival. It will help you focus on the task at hand.
2. Work out your logistics. Can you arrive on time, do you have another function?
3. What to wear - ask what the dress code is appropriate when you book.
4. Arrive early and leave late.
5. Be in a positive mindset.
6. Ask if you can help at the reception for people who know all the right people to know you.
7. Keep your badge on the right - it is easier for people to watch.
8. Identify influential speakers and ask: "Do you mind if I join you?
9. Say that you specialize in (insert your unique selling proposition)
10. Commit to be there - listening to people talk with you
11. Maintain eye contact with each person you talk - do not look on the shoulders of the most interesting targets.

If you want to generate good quality leads to a very productive way, then hone your networking skills. You'll be surprised how many more of your prospective customers soon.