VoIP Phone Business Market Wars map VoIP is one of the most innovative technology out there today. Business VoIP calling card has been very rewarding for early movers such as Vonage and Skype. But like any growing market, the threat of new entrants is high in this market. In general, economics, companies will enter the market until profit to gain. Microsoft, Google and AOL are just companies that plan to compete in the VoIP market. But there is more to come, and the battle for supremacy VoIP phone card market will heat up in the next two years.
VoIP telephony business is interesting because it allows VoIP service providers to keep their costs low and pass on savings to their customers. Vonage and Skype are the two biggest names in the business VoIP phone card. Vonage has recently had its IPO, and investors are optimistic about the future of this company. Vonage intends to spend heavily in coming quarters to strengthen its position in the VoIP market. Skype, now an asset to eBay, has other plans in mind. Skype understands that the next two years are critical for all providers of VoIP services. The market is booming, and a small mistake can lead to disaster for a market leader in VoIP. Skype has decided to take matters into his own hands, and it provided a very aggressive strategy to take market share from Vonage and other VoIP providers. Skype has decided to offer free calls to U.S. and Canada to its service users for a limited time. This strategy will allow Skype to solidify its position in the VoIP market. In addition, this initiative will strengthen the business VoIP calling card "barriers to entry. In other words, small businesses that are considering entering this market are now unlikely to do so because of the difficult task of matching or improving new offering from Skype. In addition, it will be a huge blow to Vonage because it costs $ 25 per month for a similar service. Vonage is the leader in VoIP "hard" market. It offers customers with a piece of equipment that allows them to use their services. Vonage has lost money for some time now due to its high marketing costs. With the introduction of SkypeOut, Vonage has to spend even more money to save his VoIP phone card business. Indeed, Vonage will have to convince investors that it is powerless against the new wave of attack eBay. Thus, eBay has certainly taken the upper hand in the struggle for supremacy of the VoIP market.
AOL and Google are also plans to add VoIP to their messaging services. Thus, the position of Vonage VoIP market is expected to be even more pressure in coming quarters. Vonage may come with his own fist to strike against its rivals is still soon. But wars VoIP market are required to obtain even more interesting in the months to come.
Posted on January 26, 2010.